PPC (Pay-per-click) or can also be called CPC (Cost per click).Search Engine Advertising is a standout amongst the most famous types of pay per click advertising. When it comes to boosting or directing traffic to your website .It is a different way of marketing with the use of search engine which advertisers pays the publisherseach time whenever one of their ads is clicked. Basically, it’s a new of buying visitors to your site, rather than “earning” those clicks organically.Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid on keyword phrase relevant to their to their target market .It is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads).PPC "display" advertisements, also known as "banner" ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising.Where organic search engine marketing or other forms of advertising can lag weeks or months behind changing audience behaviour, you can adjust most pay per click campaigns in hours or days. It provides ability to adjust to market conditions and changing customer interest and needs. The PPC advertising model open through fraud click but Google and others have implemented automated systemsto protect against abusive click by other contender and corrupt web develpers.